Straight Up is Australia’s first premium, turn-key cocktail program, purpose-built for venues that demand speed, consistency, and profit without compromise. Backed by world-renowned liquor brands and a proprietary keg-to-tap model honed over a decade of research and development, we deliver flawless cocktails at scale. The result? seamless efficiency, supercharged profits, and guests who keep coming back.

Three core collections; Spritz, Signature, and Nitro—form the foundation of Straight Up’s evolving range, with seasonal, on-trend editions designed to encourage exploration of new flavours and drive repeat patronage.

Purpose-built for Australian hospitality, Straight Up powers some of the nation’s busiest bars—serving over 50,000 cocktails a month during peak season. Our keg-to-tap model delivers consistent quality, speed, and profitability that venues can rely on.

From first pour to ongoing support, we’ll have you serving exceptional cocktails in no time. Get in touch with the Straight Up team to explore how we can help your venue thrive.